Local SEO Statistics
Most customers go to Google to search for nearby goods and services. Local businesses have thus realised the significance of SEO in order to better optimise visibility. While local search engine optimisation involves efforts aimed at enhancing the website’s search exposure, it is primarily targeted at local users. We have gathered some crucial local SEO facts for you in order to demonstrate the scope and impact of local company searches. These could be quite useful in assisting you in creating your own marketing plan and giving your company a fighting chance.
Local SEO Stats
- Nearly 46% of all queries have a location component.
- Roughly 97% of people who use online search, look for local businesses.
- 40 percent of small companies outsource all or a portion of their local SEO work.
- 15% of the local SEO pack rank is determined by reviews signals.
- At least once each week, 76% of consumers check for nearby businesses using voice search.
- A purchase is the consequence of 28% of local searches.
- Nearly 78% of local searches on mobile devices result in offline purchases.
general statistics for local searches
1. Approximately 46% of all Google searches have to do with location.
Nearly half of all Google queries are location-based. For comparison, the search engine receives 3.5 billion daily inquiries, and 1.6 billion of those contain local information. This is a significant motivator for small and medium-sized enterprises to modify their marketing strategy to incorporate fundamental SEO techniques used at the local level.
2. Nearly 97% of those who conduct online searches seek for local business profiles.
Users frequently utilise search engines as their first stop while seeking for nearby services and/or goods. According to local search statistics, having a strong SEO plan in place will help you outperform your rivals. Your visibility to potential clients will increase if you put more money into local Google searches.
3. Before visiting a physical store, one in three people conducts product searches on their smartphones.
Mobile device use for local business searches is common, which emphasises the need of local SEO. Investing in Google local searches is a wise move if you want to boost the outcomes of smartphone searches in your company’s favour.
4. The top Google local search result accounts for nearly a quarter of all clicks.
According to local SEO statistics, businesses who outperform their rivals and rank first will inevitably receive 24.4% of all client clicks for that search. Meaning that it’s not enough to simply compete in the local SEO race, but also to maintain an advantage over competitors.
5. On Google Maps, almost 86% of users look for a company’s location.
The Google Business Page is crucial for managing your company’s online visibility and enhancing its SEO. This page influences how highly Google ranks you, making it easier for potential clients to locate you. According to Google Maps statistics, 18% and 26% of marketers cite maps and local finders as sources of interaction for their businesses.
6. 60% of Americans use smartphones and tablets to search for local products.
There are approximately 81.1 billion local search queries from mobile phones annually, based on local SEO statistics. Most people use mobile to browse for products and gather more information before making a purchase. If the local business has a mobile-friendly site, 61% of mobile users searching for products are more likely to contact it.
7. The search for the phrase ‘near me’ doubled in 2024.
In terms of local search, this phrase’s popularity has steadily increased. For instance, the number of mobile searches for this phrase increased dramatically by 136% between 2015 and 2026. When a customer searches on Google, you will be more likely to appear in the local results, increasing the likelihood that they will visit your store.
8. For 18% of marketers, local link building is the most important local SEO strategy they want to invest in.
One of the most well-liked and sought-after marketing strategies is the creation of local links. According to local SEO statistics, marketers also desire to spend more on:
- Content development
- On-site optimization
- Technical analysis of ranking, traffic, and conversions
- Website design
- Review management
- Social media
- Email marketing
- Technical needs
- Schema
Conclusion: Local SEO Search Statistics
When it comes to digital marketing, local SEO search statistics play a crucial role in attracting local customers to small businesses. With the rise of smartphone users, the importance of optimizing your Google Business Profile cannot be overstated. A large percentage of people who conduct a local search end up visiting a local store within a day, making it essential for businesses to invest in local SEO to improve their visibility in the local pack of search engine results. By focusing on local keywords and local intent, businesses can better reach their target local audience and drive more traffic to their websites.
When it comes to digital marketing, local SEO search statistics play a crucial role in attracting local customers to small businesses. With the rise of smartphone users, the importance of optimizing your Google Business Profile cannot be overstated. A large percentage of people who conduct a local search end up visiting a local store within a day, making it essential for businesses to invest in local SEO to improve their visibility in the local pack of search engine results. By focusing on local keywords and local intent, businesses can better reach their target local audience and drive more traffic to their websites.
