3BrozSEO - SEO specialists

Having a strong online presence is crucial for businesses that want to attract local customers. Such value is placed on the credibility of an online presence that 50% of users visit a store within a day of a local search. If you want to attract interested customers that are ready to buy, you’ll need to make sure you provide a quality first impression online and capitalize on local search traffic. 

With almost half of all Google searches having local intent, businesses that don’t optimize for local search will miss out on a significant portion of potential traffic and customers. If your business doesn’t invest in a quality local SEO campaign, you’ll be missing out on endless opportunities to increase your visibility and organic reach.

Almost 9 out of 10 potential customers have a vested interest in the experiences that their fellow consumers have faced, and that’s why online reviews have become so crucial to local SEO. Your customers are looking for evidential proof that your business can offer them the experience they’re looking for, so genuine and positive online reviews from satisfied customers can go a long way in building your credibility. But don’t forget, it’s not just fairy tales that your customers are looking for. Nearly 85% of customers actively search for negative reviews that warn them away from businesses, showing hesitation clearly remains until the real thing has been experienced. Make sure you not only encourage positive reviews but are also vigilant of the less favorable experiences shared by your customers. 

In case you need more encouragement to register or claim your Google My Business listing, consider the fact that 86% of customers use Google Maps to find local businesses. Unless you’re very confident in your business’s abilities, it’s fair to say that you’d be unsatisfied if you only engaged with 14% of your potential market. So, why not open as many doors as possible and optimise your listing for Google Maps? By doing so, you can ensure that your business appears in relevant searches, stands out from your competitors, and captures the attention of potential customers who are actively searching for businesses like yours.

 For these businesses, a sound web presence and quality local SEO strategy that’s optimised for mobile searches can be the key that unlocks the door to offline sales. With almost 80% of customers who use mobile search for local businesses ending up making a purchase offline, it’s crucial for all business to consider their local SEO, regardless of the nature in which they conduct business.

When it comes to local SEO, there’s almost no metric more important than ranking on the first page of search results for localised searches. Nearly all users, 92%, choose a business that appears on the first page of local search results, making it imperative to optimise your website for local search. What’s more, three-quarters of users don’t even scroll past the first page of search engine results, meaning their search for a reliable business to interact with is restricted to just those few top-ranking providers. If your business doesn’t hit that first page of local search rankings, you could be restricting yourself to just 8% of the market, making conversions enormously difficult to achieve.  

The great surge in “near me” searches in recent years reflects the growing importance of local SEO, as customers increasingly use their mobile devices to search for nearby businesses. By optimising your website and online presence for local search, your business can improve its chances of appearing in relevant “near me” searches and attracting more local customers. As a result, it is those businesses that ignore local SEO that risks losing out to competitors who have prioritised it.

Having accurate and consistent contact details across all online platforms is crucial for building trust with potential customers.Taking the time to ensure your business information is consistent and up-to-date, especially on third-party websites and directories, is crucial in building trust with potential customers and ensuring that they can easily find and connect with your business.

However, it’s important to keep in mind that even though searches for local businesses are constant, search rankings are not permanent. To stay at the top and continue to generate the leads and conversions you need, your local SEO efforts shouldn’t stop. Stay ahead of the game by continuously optimising your online presence and improving your local search ranking, and you’ll remain a strong competitor in your field and set your business up for a prosperous future.

Almost two-thirds of users won’t associate with businesses if they can’t find their information online. This startling statistic is enough alone to get business owners to rethink their online presence.

Businesses with a large amount of information and contact detail available leave consumers with a trustworthy and legitimate impression. Local SEO is not only crucial for finding new customers, but also maintaining a genuine business presence. Business information search has become so common that consumers don’t trust businesses that fail to provide it or have no online profile.

Users are more frequently using their mobile devices to find businesses or products nearby. The latest local statistics show that almost a third of all mobile searches include local intent – further evidence of the necessity of local SEO.