FAQs
faq
Most Frequent Questions about 3Broz and our Service
No you do not have to a GMB , we can build you one, if you already have one we will optimize it and make it perfect
When the keyword research shows hundreds of people are searching locally every month for what you sell and you’re not appearing at the top of page 1.
Yes, in order for us to do our job we need access to the data and see how google perceives all updates and current queries
reviews are a part of the local SEO but only a small part, we do not want to just get you reviews and call it a day. this will also not help your rankings.
we cannot talk about what they are doing , but what i can tell you is that we work all on basis of strategies formulated by actual search queries and build a daily activity strategy to push you forward. there are no shortcuts.
No this does not make any difference. We do not have to be physically in the same city to do our job.
The movement of your Google My Business (GMB) pin without your knowledge is often due to the "suggest an edit" feature available in Google Maps. This feature allows the public to make changes to the details of local businesses, such as their location or operating hours and more.
What Can Be Done?
At 3BrozSEO, we’ve developed a strategy to address this issue effectively, learn how we can help you to fix this issue by contacting us, free of charge!
Most Frequent Questions
about Local SEO
SEO is how you get listed in the modern phonebook: Page 1 of Google and Bing. Instead of being based on alphabetical order, it’s based on whose website and web presence does the most things search engines like Google care about.
Because it can send you qualified leads who are ready to buy your products or services, often the same day they search.
When the keyword research shows hundreds of people are searching locally every month for what you sell and you’re not appearing at the top of page 1.
This depends on the company’s goals and needs. For most local businesses that have done little-to-no SEO in the past, a 6-month campaign to implement all the needed changes at around $800/month is usually enough of an upfront investment to see results for years afterward.
Not nearly as well, though it is possible to create and claim a Google My Business page for free. Those can show up in the map 3-pack if the competition isn’t too fierce for your local industry.
We regularly see companies with fewer or worse rankings appear higher in the Google Map 3-pack that shows up on the results page.
In general, reviews help your SEO
- when your reviewers mention your keywords in their reviews
- Once you have 5 reviews, your stars start appearing, which can likely make more people click your result over competitors who don’t have visible stars.
Our clients often jump to page 1 in 3-4 months, but it can take longer for competitive keywords. there is no magic bullet, it takes time, proven strategies and dedication.
As mentioned before:
- Keyword research
- onsite SEO optimization
- directory citation building
- offsite SEO
- ongoing content creation answering your prospect’s and customer’s questions
- link building and outreach.
Most brands and business people today understand the basics of normal website SEO.
You optimize your site content (and structure and metadata) for certain keywords and keyword clusters that relate to your business.
This allows your website and specific pages in your website to “rank” and appear when users search for those phrases.
However, normal SEO is global.
Any user anywhere might see your website as a search result. This is potentially great, but not necessarily useful if your services are only available in a 5-50 mile radius around your business’s physical location.
Regular SEO is for drop-shipping brands, sharing useful content, and building site authority.
Local SEO is for attracting local customers.
Ranking for Local SEO means appearing as a relevant search result within that limited-mile radius of local customers.
It is how Google and other search engines identify your business as having a location that local customers should be informed about – and what services you have to offer those customers.
Approximately 1 in 3 searches relates to nearby locations, businesses, and services.
If you want to put yourself on the map as a local business, you’ll need to build your Google My Business listing and optimize your website to SEO for your service area.
This will cause that little pinpoint to appear as a search recommendation when a customer searches for a nearby business like yours to visit or order same-day delivery.
Ideally, when a user searches for a local business like yours (ex: “hardware store near me”), Google will show one or several top business profiles on the main search page, usually underneath a snippet of the local map to show store locations.
However, it doesn’t always.
Google decides which presentation format is most likely relevant to the user’s search and, to be frank, there is nothing a business can do to force their profile to appear in the immediate search result.
The best thing you can do is to put yourself on the map and gain authority.
Users who want to see business profiles and don’t will often click right over to the map – a live array of any nearby business that suits their search.
If your GMB profile is complete, you’ll be on that map. If there’s local competition, you’ll also want to build authority with ratings and reviews so that your pinpoint appears at the top of the list.
Local SEO works for a wide variety of businesses. The only limitation is that you must be available locally.
Local SEO is for any business that has a storefront, runs a local venue, provides same-day local delivery, or offers a local field service.
In fact, you can still rank for local searches even if your business has transitioned to entirely no-contact and online services.
The only type of business that Local SEO is not for is purely online companies. Google has been known to penalize businesses for creating fake or borrowed local addresses to achieve more rankings.
If your business cannot be visited and does not offer services from a local venue, don’t worry about local SEO because you can gather clients from anywhere in your state, nation, or across the globe.
So what if your service area is larger than the range you are shown in local searches?
An HVAC company, for example, may serve their local city and all the surrounding towns for maintenance and installation.
But GMB tends to only show results within a few short miles from the searcher’s home or current location. How do you compete in the outlying cities and towns inside your service area, but distant from your business venue?
This is another moment when you’re working against the GMB algorithms.
Normally, local searches prioritize about a 3-10 mile radius around the user because it assumed people want a place very nearby to visit.
Your best bet is actually to use localized SEO tactics to rank your pages instead of your GMB profile itself.
For example, you can make individual service pages for each of the cities and neighborhoods you serve.
Adding positive reviews from clients in those neighborhoods provides the needed social proof that increases relevancy and credibility.
You can feature your own service-area map on your homepage. You can post a picture of your service area map on your GMB profile, and you can list cities inside your service area in your GMB description.