Google My Business: What’s that again?
Google My Business is a tool that helps business owners manage their online presence across Google Search and Google Maps. By creating a Google Business Profile account, businesses can provide accurate business information to potential customers who search and Google for their products or services. This can greatly increase visibility on Google and drive traffic to their website or physical location.
One of the main benefits of having a Google Business Profile is improved local SEO. By optimizing your Google My Business listing with relevant keywords and a detailed business description, you can increase your chances of appearing in local search results when someone looks for a local business like yours. Additionally, having a verified Google Business Profile allows you to respond to reviews from customers and track important metrics using Google Analytics.
How to Optimize Your Google My Business Profile with Effective Google Posts
Google Posts is ideal for highlighting your latest content, an important download, or a particular product. It is possible to post a whole range of messages. For example:
Your latest blog or newsletter
The product brochure of your assortment
An event you’ll be hosting soon
Your latest whitepaper
A new website page
Basically anything, as long as you have an image, description & a link. By the way, make sure you add a ‘Call to Action’, which sends the Googling audience directly to your post or landing page. Are you organizing an event? Make sure customers are informed by post, and send them directly to the registration form.
How do you gauge your Google business profile search results?
Of course, you want your Posts to be clicked on as often as possible. That’s why we’re currently experimenting with what works best at Fingerspitz. For example, we distinguish between the type of content (we post an article, or for example a download), the type of image, the description and the button.
That’s why it’s important to keep track of how well your Posts are performing. In the ‘Messages’ window you will find all your Posts. Once you click on one, you’ll see the number of times it’s been viewed, plus the number of times someone has clicked on it.
Tip: In the ‘Insights’ window you will find a few more nice statistics about the performance of your company on Google. The first pie chart is perhaps the most interesting: it shows how often your company is found based on branded keywords – in other words, your company name or address, for example – and on the basis of categories, products or services you offer.
Your Google post is only valid for a certain period of time
Like all good things, your Google Post will come to an end someday. The lifespan of a post seems to be exactly one week, so it does require some maintenance. On the other hand; A new message is posted in no time, of course.
How to Set Up Google My Business Account And Check Out Google Reviews
Setting up a Google My Business Account is crucial for any business looking to increase its online visibility. Start by creating a Google account if you don’t already have one. Once you have a Google account, you can verify your business and provide important information about your business such as your business name, phone number, business hours, and business location. This will help customers easily find your business through Google search and maps.
Checking out Google Reviews is another important aspect of managing your business on Google. By using your Google Business Profile, you can see reviews left by customers and respond to themkeep your profile updated with the latest information about your business to maximize the benefits of Google My Business.
