Why is Local SEO absolutely necessary for locally operated businesses?
There was once a time when a business could thrive without an online presence – knowing that with well-placed signage, customers would somehow find their way to the door. Nowadays, that simply isn’t true, and an active and well developed Business Profile has become just another expected component of marketing. But just having a website or business page on Google isn’t the same as having a business that your customers will be able to find.
Enter Search Engine Optimization. Search engine optimization is a type of digital marketing where businesses make sure that customers will be able to find their business – and helps businesses secure a higher position in the search results. Local SEO takes this one step further and ensures that customers will find your business when they perform searches with local intent.
3BrozSEO can boost you Local SEO efforts
Google My Business and the Google Local Pack
It is best to think of Google My Business as analogous to a business directory, except one that has been integrated into Google Maps and Google Search. A sizable portion of mobile searches for businesses takes place directly within the Google Maps app, and having a completed Google My Business profile will allow users to find and engage with your business straight from the app.
Outside the Google Maps app, users can see businesses with GMB listings every time Google adds a local pack (the top 3 businesses shown when you search for “*service* near me”) result every time you search for anything nearby you. Google adds a local pack consisting of a map and a few business results to all searches that Google decides have local intent. You can’t pay to have your business listed in a local pack, as the main factor depends on the user’s location relative to the business, and you’ll need to have a physical location near the search area, but if you can control all the other factors (such as review management, local citations, and content creation.), you’ll make it into these shortlists, this will give you a significant boost in traffic coming your way!
Once you have a Google My Business listing, you can ensure that your basic business information, like business name, address, and phone number, is current. Beyond NAP, you’ll also be able to list your services, show your customers pictures of your business, and receive and respond to user reviews.
The importance of this cannot be stressed enough if you do not exist in Google, you do not exist. That is unfortunately, the world today.
This can all sound really stressful, handling everything that already encapsulated creating a business, not to ad on top of it you have to manage your online presence too! 3BrozSEO is one of those rare companies that care about you and your business, as our top-notch services let you forget about the hassle of Local SEO, leaving the job to us.
How Local SEO Can Improve Your GMB Account
With Local SEO And Google My Business optimization from the experts at 3Broz SEO, you can expect to see improved ranking on your local Google
Let’s Drive Results Together
Fill in the form to see how we can help you reach your business goals in 2025.
We are a team of experts, who will race to deliver great work that exceeds your expectations. You are more than client, Your success is our own.
– Flexible, custom solutions for any size business
– Thousands of reviews praising our communication and transparency
– Expertise beyond SEO for full omnichannel strategies
– 95% customer satisfaction rating (industry average: 72%)
Frequently Asked Local SEO-Related Questions
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Do I need to have a GMB to be a client?
No, you do not have to own a Google My Business account, but you will definitely need one for Local SEO! We can build it for you. If you already own one we will optimize it and do our best to beat the competition.
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Why do I need to commit to a few months?
Local SEO is a long-term investment that delivers sustainable growth, but it takes time to see significant results. Here’s why a multi-month commitment is necessary:
Google Needs Time to Process Changes – Search engines don’t update rankings instantly. Optimizing your website, Google Business Profile, and local citations takes time to be indexed and recognized.
Building Local Authority and Trust – Establishing your business as a top local result requires earning high-quality backlinks, customer reviews, and consistent local signals. This can’t be done overnight.
Competition in Local Search – Other businesses in your area are also investing in SEO. To outrank them, we need ongoing optimization, content updates, and local engagement strategies.
Consistency is Key for Local Rankings – SEO success depends on continuously optimizing your Google Business Profile and generating fresh, relevant content.
Sustainable, Long-Term Results – Unlike paid ads, where visibility stops when you stop paying, SEO builds a strong foundation that continues to drive traffic and leads even after initial work is done.
Typically, Local SEO takes 3 to 6 months to show strong results, and ongoing optimization ensures you stay ahead of competitors. A long-term strategy leads to better rankings, more visibility, and increased leads for your business. -
Do we need to give you access to our GMB and Google analytics?
Yes, in order for us to do our job we need access to the data and see how Google perceives all updates and current queries
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Can I just get reviews?
No, we do not provide fake reviews, as they violate Google's guidelines and can harm your business in the long run. Instead, we focus on ethical and effective Local SEO strategies that help you build genuine customer trust and long-term success. We can assist you in implementing a review generation strategy to encourage real customers to leave authentic feedback, which strengthens your online reputation the right way.
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How are you different form the other Local SEO companies?
We cannot talk about what they are doing, but we can inform you about what we do. We work entirely based on proven, successful strategies that drive real, measurable results for local businesses. Our approach is customized, data-driven, and focused on long-term growth.
Here’s how we work:
Tailored Strategies for Your Business: We don’t use a one-size-fits-all approach. We analyze your industry, location, and competition to create a Local SEO plan that works specifically for you.
Focus on Google My Business & Local Rankings: We optimize your Google Business Profile, local citations, and on-page SEO to ensure your business ranks higher in local searches.
Transparent Reporting: We provide reports so you can track improvements in your rankings, traffic, and leads.
Ethical & Long-Term SEO Practices: We use only white-hat SEO techniques to ensure sustainable results that won’t be penalized by Google updates.
Dedicated Support & Communication: Unlike many agencies, we keep you informed every step of the way, ensuring you understand how your SEO investment is working for you.
Our ultimate goal is not just to improve your rankings but to help you get more business leads. -
Does it make a difference that you are at another location and city?
No, this does not make any difference. We do not have to be physically in the same city to do our job right.
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Would it not be easier and cheaper to just buy traffic and reviews?
Yes, it will be most likely easier but you pay thousands of dollars/euros on ads and the results appear as long as you keep running those ads. In the case you want to buy (fake) Google reviews, note that Google is smart and knows what you are doing. It will severely punish your rankings and might even block your maps.
