With the growing use of artificial intelligence by search engines like Google, the feeling that “SEO is dead” Is looming over everyone’s minds. Many people are seeing leads dry up, impressions going down, and PPC campaigns plummeting, while blaming it all on the all-known robot in the sky. While it may seem true, we’re here to disprove that no, SEO is not dead in 2025 (and beyond), and just like always, it’s just changed.
Let’s get right into exactly how it’s changed, and how you can get your numbers back up with a few simple tricks.
The Type Of Content Writing You Need In 2025
This is likely the biggest change that’s happened recently in great content writing. Ever since the late 2010’s, everyone has been trying to target similar (yet “identical”) keywords to try and reach the bottom of the barrel clicks that were still left. As we already know, this used to work back in the day, but no longer!
With the growing pertinence of Google’s AI, people are beginning to search for longer queries, as well as not clicking websites anymore (as the AI is just displaying the answer on top, no matter how wrong it is). This makes writing keyword researched content much harder, as EVERYONE has already been doing so for years, meaning Google can just display the answer to the user directly.
The Importance Of Content That's UNIQUE
So, what can we do? If everything has already been answered, how do we get clicks? The answer is simple: create new topics! Yes, were going right back to basics, by going to the roots of marketing, and creating highly unique, well-researched content that hasn’t appeared online before, you can break the mold by giving both your users (and Google AI) brand new information, which will significantly raise your rankings online.
This information can be backed up by one of the leading experts in SEO in 2025, Jono Alderson, who in a recent podcast, shared his thoughts on content writing, SEO and AI for 2025 in beyond, we highly recommend you check it out.
So, Is AI Content Writing Dead?
Not exactly. The way you’ve been using AI to write high-quality content until now is very likely dead, so to speak. Until now, most people have been entering an extremely simple prompt that generates “slop” articles that no one would actually want to read. Furthermore, these generated articles give no value to Google, as they are made of pre-existing content and ideas.
Think about it, does Google really need another blog about the top 7 best shrimp alfredo recipes? Or would it prefer an entirely new recipe that you created yourself and let all your family try to test if it tastes good. Of course the second would be better!
This doesn’t mean you can’t use AI anymore entirely, though. You can still use it to brainstorm ideas, correct grammar, and even write small sections of the text. But the bulk of it now needs to be created with your research and ideas.
Conclusions On Writing Effective Content
So, to summarize, you need to improve your writing skills! Get that keyboard out and start to create content that both has a unique writing style, as well as follows the best practices we described above. And most importantly of all, create a content marketing strategy (FULL of real research & results) that you can use to create a piece of content that will get you actual results for 2025 and beyond.
Still confused? Or just want to chat with the ORC experts? Fill out the form below to start improving your online rankings and getting even more tips and tricks on how to create brand awareness.
Frequently Asked Questions
Can using this special format improve my social media posts too?
Yes! Using the same principle, making unique posts for sites like LinkedIn, twitter, facebook and more, you can break from the mold and provide your target audience actually informative, useful information that will stick with them and therefore, create a positive outlook on your brand.
Should I outsource this work to a copywriter?
Depends, some businesses will likely need a copywriter to help them create blogs, as you are likely more busy actually running your business. Outsourcing this can also mean you can assure the person who’s writing is an actual expert.
What is the importance of content writing for SEO?
SEO content as we know it is likely gone, so traditional content writing for search engine optimization needs a human touch now that can proofread it’s own work, not only churn it out daily. It’s why we recommend you follow our guide above or contact us for more information.
