Why Use Long-tail Keywords?
We have a solution for you if you’ve been unsuccessfully attempting to use black hat SEO techniques, soliciting backlinks, or any other technical knowledge to climb the search engine rankings.
The secret? Utilize long-tail keywords as part of your SEO strategy to increase both your site’s organic traffic and its high-converting visitors.
Your audience may grow, your traffic can soar, and your money can soar thanks to long-tail keywords. They also face less competition. This method was used by Go Digital Brand, which experienced rapid growth over the course of a year.
What Are Long-tail Keywords?
Let’s go back a moment. What exactly is a long-tail keyword?
We need to debunk a persistent myth first. Contrary to common misconception, long-tail keywords are not longer-form keywords. Instead, a long-tail keyword is a term with little search activity.
There may be less Internet search activity, but it doesn’t mean there isn’t interest in those terms. Actually, the situation is the contrary. Over 92% of the more than 1.9 billion keywords in Ahrefs’ database receive 10 or less searches every month, according to a big data research.
This indicates that the vast majority of keyword searches are for extremely niche terms. In spite of the way that there are trillions of searches made every year, 15% of them are brand-new inquiries.
Although there are still millions of keyword terms with high search volume, such as “motorcycles” and “home gym,” it is essentially impossible to rank for these terms unless you are a large player.
Let’s use a graph, called the search demand curve in the industry, to illustrate this desire for searches.
At the “fat head” of the search demand curve, those well-liked, straightforward terms are visible. However, adding long-tail keywords while writing blog articles and content will truly help your SEO efforts, as they appear at the very end of this curve.
As a result, as you can see, long-tail keywords are named as such because they resemble lengthy tails at the peak of the search demand curve.
Another fallacy regarding long-tail keywords
What do you believe is searched for more frequently? The phrases “keto diet menu” and “keto diet for beginners” Although you would be tempted to believe that the shorter phrase “keto diet menu” receives more search requests, the phrase “keto diet for beginners” receives more than twice as many.
Examples like these demonstrate that a search query’s length is not a reliable indicator of whether it will receive a low or high volume of searches.
