What is local SEO?
The process of optimizing your website for a particular local location is known as local SEO. If you run a local business like a store, restaurant, or agency, you want your web pages to show up for specific local search terms. Making sure that people can find you both online and offline is the goal of optimizing the website for your neighborhood business. Even now, even though you might not be getting many people into your building, you’re still trying to reach people who live nearby. You should therefore make sure that the region’s web presence is optimized. Although you can partially do that on your own website, there is much more you can do!
How is local SEO carried out?
When you optimize for local searches, you put a lot of effort into letting Google know that your company is based in a certain location and that you want local clients to be able to find you there. Nowadays, the general consensus is that having a proper address in a region or city makes optimization by far the easiest. With a store locator on your website, you can use this to construct local landing pages and direct people to your store. When you optimize for local searches, you put a lot of effort into letting Google know that your company is based in a certain location and that you want local clients to be able to find you there. Nowadays, the accepted wisdom is that it’s by far the simplest to optimize in 2024. if you have a valid address in a particular area or city. With a store locator on your website, you can use this to construct local landing pages and direct people to your store.
The appropriate LocalBusiness Schema markup on your website is one of the most crucial elements in helping you tell Google that you are a local business and what area(s) you service. Although this can sound somewhat complicated, fortunately, our Local SEO plugin can handle it entirely. Only a little information about your company needs to be added, and our plugin will produce it using the correct Schema markup. A wonderful approach is to write specifically for a local audience on your website in addition to technically optimizing it for local searches.
However, ranking for local searches takes more than just website optimization. Creating and populating your Google My Business account with all the necessary information should be one of your first priorities. Additionally, making an attempt to obtain regional links that are pertinent to the sector can be beneficial. Citations, as well as word-of-mouth marketing and printed brochures, support local SEO just like a local social media plan.
If you want to understand more about local search and local SEO, you should start by reading our in-depth tutorial.
What distinguishes SEO in general?
You could see local SEO as a sub-discipline of SEO. While SEO focuses on getting higher rankings for your website’s pages for searches without a local component, local SEO aims for higher rankings in specific areas, such as towns or regions. A local audience often performs these searches. Just by the query, Google can understand to some degree whether a searcher is looking for a local “solution” for his problem. These search queries are particularly interesting for small businesses, as they mostly provide services or products for a local audience. If you want to rank for these local searches, a local SEO strategy, which is more focused on local ranking factors, is worth investing in.
How can I learn local SEO?
So how do you learn local SEO? Of course, you can find a lot of information online, for instance, on our Local SEO tag page. You’ll find many topics to read about: Google My Business, Schema, social media, reviews, citations, and so on. However, if you’re looking for more extensive instructions, videos, readings, and quizzes to test your knowledge, our Local SEO training course might be the perfect fit for you. It’s complete, but at the same time, it’s practical and easy to understand even if your website is not your main business, as it is for most
small business owners.
Do you want your WordPress website to rank locally?
Do you run a (small) business with customers in the area? And are you sick of watching your rivals rank higher than you do? Additionally, Yoast provides a WordPress plugin for local SEO. Without exerting any effort, you should consider removing all that hassle we just talked about and consider using our all-inclusive SEO Package